Limited TimeGet 3 months free with annual billingClaim Offer
Free for stores with <200 products

Save 20% on your
Google Shopping ads

The all-in-one platform for e-commerce growth. AI-powered feed optimization and the lowest CSS margin in the industry.

100% free for small merchants · No credit card required

running shoes
Google
running shoes
AllImagesShoppingVideosNews
Sponsored·Shopping
P

Nike Air Max 90

€129

Fra Prudukt

Lower CPC
P

Adidas Ultraboost

€159

Fra Prudukt

Lower CPC

New Balance 990v5

€189

Fra Google

P

Asics Gel-Kayano

€139

Fra Prudukt

Lower CPC

Puma RS-X

€109

Fra Google

P

Reebok Classic

€89

Fra Prudukt

Lower CPC
P

Converse Chuck 70

€95

Fra Prudukt

Lower CPC

Vans Old Skool

€79

Fra Google

P

Nike Air Max 90

€129

Fra Prudukt

Lower CPC
P

Adidas Ultraboost

€159

Fra Prudukt

Lower CPC

New Balance 990v5

€189

Fra Google

P

Asics Gel-Kayano

€139

Fra Prudukt

Lower CPC

Puma RS-X

€109

Fra Google

P

Reebok Classic

€89

Fra Prudukt

Lower CPC
P

Converse Chuck 70

€95

Fra Prudukt

Lower CPC

Vans Old Skool

€79

Fra Google

Powered by Prudukt CSS (Free <200 products)
Standard Shopping Ads

Products with Prudukt CSS get 20% lower cost-per-click

Features

What can you do with Prudukt?

€1.00
Original CPC
-20%
€0.80
With Prudukt

Google CSS Partner

Save up to 20% on every click. Same ads, lower costs.

Free <200
Before
Blue Shoe 42
After
Nike Air Max 90 Blue

AI Title Optimizer

Enhance titles for better search relevance.

IF brand = 'Nike'→ Add 'Premium'
IF price < €50→ Label 'Budget'
IF stock < 10→ Pause campaign

Feed Rules Engine

Transform your feed with powerful rules. No coding required.

Original
Enhanced

Image Enhancement

Beta

AI-powered image optimization.

Analytics

Real-time performance insights.

Save 20% on every click

Google CSS Partner

As a certified Google Comparison Shopping Service partner, we help you reduce your cost-per-click by up to 20%. Your ads look exactly the same, appear in the same positions, but cost significantly less.

  • Same visibility, lower costs
  • No changes to your campaigns
  • Works with any Google Ads account
  • Free for stores with <200 products
€1.00
Original CPC
-20%
€0.80
With Prudukt

Better titles, better performance

AI Title Optimizer

Our AI analyzes your product titles and automatically enhances them for better search relevance. Get more clicks by matching what shoppers are actually searching for.

  • Automatic keyword optimization
  • Brand + product + attribute structure
  • Multi-language support
  • A/B testing included
Before
Blue Shoe 42
After
Nike Air Max 90 - Men's Running Shoe - Blue - Size 42

Transform your feed without code

Feed Rules Engine

Create powerful rules to modify, enhance, and optimize your product feed. No technical knowledge required - just set conditions and actions.

  • Visual rule builder
  • 100+ transformation options
  • Scheduled rule execution
  • Preview before apply
IF brand = 'Nike'→ Add 'Premium' to title
IF price < €50→ Add custom label 'Budget'
IF stock < 10→ Pause from campaign
IF category = 'Shoes'→ Set shipping to 'Free'

AI-powered image optimization

Image Enhancement

Automatically enhance your product images for better performance. Remove backgrounds, adjust lighting, and ensure your images meet Google's requirements.

  • Background removal
  • Auto-brightness correction
  • Format optimization
  • Batch processing
Original
Enhanced

Real-time performance insights

Analytics Dashboard

Track your product performance with detailed analytics. See which products are driving revenue, identify opportunities, and make data-driven decisions.

  • Real-time data sync
  • Revenue attribution
  • Custom reports
  • Export to any format
PerformanceLast 7 days
MonTueWedThuFriSatSun
Official Google CSS Partner

What is Google CSS?

CSS (Comparison Shopping Service) partners can submit Shopping ads to Google on your behalf - without Google's 20% commission, giving you more budget to bid competitively.

The Background

In 2017, the EU fined Google €2.42 billion for unfairly favoring its own comparison shopping service. As a result, Google was required to allow third-party CSS partners (like Prudukt) to compete on equal terms.

How You Benefit

When you use Google's default CSS, they take a ~20% margin from every bid. CSS partners like Prudukt don't pay this margin - so your €1 bid is worth €1 in the auction, not €0.80. This means 20% more buying power for the same budget.

The Result

100% of your media budget works for you. Same ads, same positions, same clicks - just 20% lower costs. Most merchants don't even know this savings exists.

Your €1.00 bid becomes...
With Google Default CSS
€0.80
in the auction
-20%
Google's margin
vs
With Prudukt CSS
€1.00
in the auction
100%
No margin deducted
25% more bidding power
or 20% lower costs for same position
Takes less than 5 minutes

How Switching Works

No technical changes. No new integrations. No risk. Just connect your Google Merchant Center and start saving within 24 hours.

1

Sign Up Free

Create your account in under 2 minutes. No credit card required.

2

Connect Google Merchant Center

Authorize access to your existing GMC account - we never change your feed.

3

We Submit to Google

Within 24 hours, your products are submitted through Prudukt CSS.

4

Start Saving 20%

Your ads continue unchanged - just with 20% lower costs per click.

No feed changes required
Same ads, same positions
Switch back anytime

Free for stores with less than 200 products

About

About Prudukt

Prudukt is a certified Google CSS Partner helping online stores save up to 20% on their Google Shopping advertising costs while improving performance.

Small merchants with less than 200 products use our CSS completely free— no hidden fees, no credit card required. We believe every store deserves access to CSS savings.

100+
Active customers
2M+
Products optimized
Free
<200 products
20%
CSS savings

FAQ

Frequently asked questions

Everything you need to know about Prudukt and Google CSS.

Google CSS (Comparison Shopping Service) is a program that allows certified partners like Prudukt to display your Shopping ads. When you use a CSS partner instead of Google's own shopping service, you save up to 20% on your cost-per-click because the margin Google charges is reduced.

Still have questions? Get in touch

Start saving on Google Shopping today

Free for stores with less than 200 products. No credit card required.